Privacy Statement
January, 20th, 2021
First things first – your privacy is important to us. That might be the kind of thing all these notices say, but we mean it. You place your trust in us by using Tuscanyatheart.it services and we value that trust. That means we’re committed to protecting and safeguarding any personal data you give us. We act in our customers’ best interest and we are transparent about the processing of your personal data.
This document describes how we use and process your personal data, provided in a readable and transparent manner. It also tells you what rights you can exercise in relation to your personal data (such as the right to object) and how you can contact us. Please also read our Cookie Statement, which tells you how Tuscanyatheart.it uses cookies and other similar technologies.
We might amend the Privacy Statement from time to time, so we recommend you visit this page occasionally to make sure you know where you stand. If we make any changes to the Privacy Statement that will have an impact on you (for example, if we intend to process your personal data for other purposes than previously communicated), we’ll notify you of these changes before the new activities begin.
And now, the sad but necessary bit: If you disagree with this Privacy Statement, you should discontinue using our services. If you agree with our Privacy Statement, then you’re all set to book your next trip through us.
Terms we use in this Privacy Statement
Trip’ means the various different travel products and services that can be ordered, acquired, purchased, bought, paid, rented, provided, reserved, combined, or consummated by you from the Trip Provider.
Trip Provider’ means the provider of accommodation (e.g. hotel, motel, apartment, bed & breakfast, landlord), attractions (e.g. (theme) parks, museums, sightseeing tours), transportation provider (e.g. car rentals, cruises, rail, airport rides, coach tours, transfers), tour operators, travel insurances and any other travel or related product or service as from time to time available for Trip Reservation on the platform.
Trip Service’ means the online purchase, order, (facilitated) payment or reservation service as offered or enabled by Tuscanyatheart.it in respect of various products and services as from time to time made available by Trip Providers on the platform.
Trip Reservation’ means the order, purchase, payment, booking or reservation of a Trip.
Read more about the personal data we collect.
What kind of personal data does Tuscanyatheart.it collect?
We can’t help you book the perfect Trip without information, so when you use our services there are certain things we ask for. This is typically routine information – your name, preferred contact details, the names of the people travelling with you and your payment information. You might also decide to submit additional information related to your upcoming Trip (for example, your anticipated arrival time).
In addition to this, we also collect information from the computer, phone, tablet or other device you use to access our services. This includes the IP address, the browser you’re using and your language settings. There are also situations in which we receive information about you from others or when we automatically collect other information.
Why does Tuscanyatheart.it collect and use your personal data?
The main reason we ask you for personal details is to help you organise your online Trip Reservations and ensure you get the best service possible.
We also use your personal data to contact you about the latest deals, special offers and other products or services we think you might be interested in. There are other uses, too.
Read more about why Tuscanyatheart.it collects your data
How does Tuscanyatheart.it make use of social media?
The use of social media may be integrated into Tuscanyatheart.it services in various ways. These will involve us collecting some of your personal data or the social media provider receiving some of your information.
Read more about how we use social media data
What security and retention procedures does Tuscanyatheart.it put in place to safeguard your personal data?
Read more about security and retention procedures.
We have implemented a range of procedures to prevent unauthorised access to, and the misuse of, personal data that we process.
How does Tuscanyatheart.it treat personal data belonging to children?
Unless indicated otherwise, Tuscanyatheart.it is a service you are only allowed to use if you are over 16 years of age. We only process information about children with the consent of their parents or legal guardians, or when the information is shared with us by the parents or legal guardians themselves.
Read more about the personal data of under 16s
How can you control the personal data you’ve given to Tuscanyatheart.it?
You have the right to review the personal data we keep about you at any time. You can request access to or deletion of your personal data by submitting this form.
Who is responsible for the processing of personal data on the Tuscanyatheart.it website and apps?
Tuscanyatheart.it, located in a Pisa, Italy, controls the processing of personal data for the provision of its services. That includes its websites and mobile apps, except for some exceptions that are clarified in this privacy statement.
Read more about Tuscanyatheart.it B.V.’s responsibility for personal data
Country-specific provisions
Depending on the law that applies to you, we might be required to provide some additional information.
Read more about country-specific provisions
What kind of personal data does Tuscanyatheart.it collect?
Depending on the law that applies to you, we might be required to provide some additional information.
Personal data you give to us.
Tuscanyatheart.it with base in Pisa, Tuscany, collects and uses information you provide to us. When you make a Trip Reservation, you are (at a minimum) asked for your name and e-mail address.
Depending on the Trip Reservation, we may also ask for your home address, telephone number, payment information, date of birth, the names of the people travelling with you and any preferences you might have for your Trip (such as dietary or accessibility requirements).
If you need to get in touch with our customer service team, contact your Trip Provider through us, or reach out to us in a different way (such as social media) we’ll collect information from you there, too. This applies whether you are contacting us with feedback or asking for help using our services.
You might also be invited to write reviews to help inform others about the experiences you had on your Trip. When you write a review on the Tuscanyatheart.it platform, we’ll collect any information you’ve included, along with your display name and avatar (if you choose one).
There are other instances where you’ll provide us with information, as well. For example, if you’re browsing with your mobile device, you can decide to allow Tuscanyatheart.it to see your current location or grant us access to your contacts. This helps us to give you the best possible service and experience by, for example, showing you our city guides, suggesting the nearest restaurants or attractions to your location or making other recommendations.
If you create a user account, we’ll also store your personal settings, uploaded photos, and reviews of previous bookings. This saved data can be used to help you plan and manage future Trip Reservations or benefit from other features only available to account holders (such as incentives or other benefits).
We may offer you referral programs or sweepstakes, and participating in these will mean providing us with relevant personal data.
Personal data you give us about others.
Of course, you might not simply be making a Trip Reservation for yourself. You might be taking a Trip with other people or making a reservation on someone else’s behalf. In both those scenarios, you will provide their details as part of the Trip Reservation.
Cookie statement
Whenever you use our online services or apps, we use cookies and other online tracking technologies (which we’ll also refer to as ‘cookies’ for the purpose of this Cookie Statement).
Cookies can be used in various ways, including to make the Tuscanyatheart.it website work, to analyse traffic, or for advertising purposes.
Read on below to learn more about what a ‘cookie’ is, how they’re used and what your choices are.
What are cookies and other online tracking technologies?
How are cookies used?
What are your choices?
What are cookies and online tracking technologies?
A web browser cookie is a small text file that websites place on your computer’s or mobile device’s web browser.
These cookies store information about the content you view and interact with, in order to remember your preferences and settings or analyse how you use online services.
Cookies are divided into ‘first party’ and ‘third party’:
-First party cookies are the cookies served by the owner of the domain – in our case that’s Tuscanyatheart.it. Any cookie we place ourselves is a ‘first party cookie’.
-Third party cookies are cookies placed on our domains by trusted partners that we’ve chosen to allow to do so. These can be social media partners, advertising partners, security providers and more.
And they can be either ‘session cookies’ or ‘permanent cookies’:
-Session cookies only exist until you close your browser, ending what is called your ‘session’. They are then deleted.
–Permanent cookies have a range of different lifespans and stay on your device after the browser is closed. On the Tuscanyathert.it platform, we try to only serve permanent cookies (or allow permanent cookies to be served by third parties) that have a limited lifespan. However, for security reasons, or in other exceptional circumstances, we might sometimes need to give a cookie a longer lifespan.
Web browser cookies may store information such as your IP address or another identifier, your browser type, and information about the content you view and interact with on digital services. By storing this information, web browser cookies can remember your preferences and settings for online services and analyse how you use them.
Alongside cookies, we also use tracking technologies that are very similar. Our website, emails and mobile apps may contain small transparent image files or lines of code that record how you interact with them. These include ‘web beacons’, ‘scripts’, ‘tracking URLs’ or ‘software development kits’ (known as SDKs):
–Web beacons have a lot of different names. They might also be known as web bugs, tracking bugs, tags, web tags, page tags, tracking pixels, pixel tags, 1×1 GIFs or clear GIFs.
In short, these beacons are a tiny graphic image of just one pixel that can be delivered to your device as part of a web page request, in an app, an advertisement or an HTML email message.
They can be used to retrieve information from your device, such as your device type or operating system, your IP address, and the time of your visit. They are also used to serve and read cookies in your browser or to trigger the placement of a cookie.
–Scripts are small computer programs embedded within our web pages that give those pages a wide variety of extra functionality. Scripts make it possible for the website to function properly. For example, scripts power certain security features and enable basic interactive features on our website.
Scripts can also be used for analytical or advertising purposes. For example, a script can collect information about how you use our website, such as which pages you visit or what you search for.
–Tracking URLs are links with a unique identifier in them. These are used to track which website brought you to the Booking.com website or app you’re using. An example would be if you click through from a social media page, search engine or one of our affiliate partners’ websites.
-Software Development Kits (SDKs) are part of our apps’ source code and unlike browser cookies, SDK data is stored in the app storage.
They’re used to analyse how the apps are being used or to send personalised push notifications. To do this, they record unique identifiers associated with your device, like device ID and IP address, as well as your in-app activity and your network location.
All these tracking technologies are referred to as ‘cookies’ here in this Cookie Statement.
How are cookies used?
Cookies are used to collect information, including:
They allow you to be recognised as the same user across the pages of a website, across devices, between websites or when you use our apps. When it comes to purpose, they are divided into three categories – functional cookies, analytical cookies and marketing cookies.
Functional cookies
These are cookies required for our websites and apps to function and they must be enabled in order for you to use our services.
Functional cookies are used to create technologically advanced, user-friendly websites and apps that adapt automatically to your needs and preferences, so you can browse and book easily. This also includes enabling essential security and accessibility features.
More specifically, these cookies:
Analytical cookies
These cookies measure and track how our website and apps are used. We use this information to improve our website, apps and services.
More specifically, these cookies:
The data we gather through these cookies can include which web pages you have viewed, which referring/exit pages you have entered and left from, which platform type you have used, which emails you have opened and acted upon, and date and time stamp information. It also means we can use details about how you’ve interacted with the site or app, such as the number of clicks you make on a given screen, your mouse movements and scrolling activity, the search words you use and the text you enter into various fields.
Marketing cookies
These cookies are used by Tuscanyatheart.it and our trusted partners to gather information about you over time, across multiple websites, applications, or other platforms.
Marketing cookies help us to decide which products, services and interest-based advertisements to show you, both on and off our website and apps.
More specifically, these cookies:
Retargeting ads can be shown to you both before and after you leave Tuscanyatheart.it, as their purpose is to encourage you to browse or return to our website. You might see these ads on websites, in apps or in emails.
These ‘like’ and ‘share’ buttons work using pieces of code from the individual social media providers, allowing third party cookies to be placed on your device.
These cookies can be purely functional, but they can also be used to keep track of which websites you visit from their network, to build a profile of your online browsing behaviour and to show you personalised ads. This profile will be partly built using comparable information the providers receive from your visits to other websites in their network.
To read more about what social media providers do with your personal data, take a look at their cookie and/or privacy statements: Facebook (includes Instagram, Messenger and Audience Network), Snapchat, Pinterest and Twitter. Be aware that these statements may be updated from time to time.
We work with trusted third parties to collect data. We may also sometimes share information with these third parties, such as your email address or phone number. These third parties might link your data to other information they collect to create custom audiences or deliver targeted ads. For information on how these third parties process your data, please take a look at the following links: How Google uses information, Facebook’s data policy.
Non-cookie techniques -email pixels
We may also use techniques, such as pixels, which we don’t mark as cookies because they do not store any information on your device.
We sometimes place pixels in emails, such as newsletters. A ‘pixel’ is an electronic file the size of a single pixel, that is placed in the email and loaded when you open it. By using email pixels, we can see if the message was delivered, if and when you read the message and what you click on.
We also receive this information about the push notifications we send you. These statistics provide us with feedback about your reading behaviour, which we use to optimise our messages and make our communication more relevant to you.
What are your chioces?
To learn more about cookies and how to manage or delete them, visit allaboutcookies.org or the help section of your browser.
In the settings for browsers like Internet Explorer, Safari, Firefox or Chrome, you can choose which cookies to accept and which to reject. Where you find these settings depends on which browser you use:
Cookie settings in Chrome
Cookie settings in Firefox
Cookie settings in Internet Explorer
Cookie settings in Safari
If you choose to block certain functional cookies, you may not be able to use some features of our services.
In addition to specific settings that we may offer on the Tuscanyatheart.it and apps, you can also opt-out of certain cookies:
Analytics
To prevent Google Analytics from collecting analytical data on certain browser types visit the following link: Google Analytics Opt-out Browser Add-on (only available on desktop).
It’s possible that your mobile device allows you to limit information sharing for retargeting purposes through its settings. If you choose to do so, it’s good to be aware that opting out of an online advertising network doesn’t mean you’ll no longer see or be subject to online advertising or marketing analysis. It just means that the network you’ve opted out from will stop delivering ads that are tailored to your web preferences and browsing patterns.
Some websites have ‘Do Not Track’ features that allow you to tell a website not to track you. We’re currently unable to support ‘Do Not Track’ browser settings.
How to contact us
If you have any questions about this cookie statement, please send an email to info@tuscanyatheart.it
Our cookie statement may also be updated from time to time. If these updates are substantial, particularly relevant to you or impact your data protection rights, we’ll get in touch with you about them. However, we recommend that you visit this page regularly to stay up to date with any other (less substantial or relevant) updates.
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